Theories that incorporate attention..

Social Learning Theory

The social learning theory is derived from the work of Albert Bandura. Bandura suggested that "people learn from one another via observation, imitation, and modeling." (Learning Theories Knowledge base, 2011)  Modeling is learning a behavior from the observation of the behavior of other individuals. For effective modeling to take place, attention has to be payed by the observer to the model.

Reference

Theories Knowledgebase (2011, April). Social Learning Theory (Bandura) at Learning-Theories.com.  Retrieved April 17th, 2011 from: http://www.learning-theories.com/social-learning-theory-bandura.html